AUTHENTIC PREMIUM PRODUCTS
Join The Root sMart Movement!
An unique ICAR Outlet with branded products from across India.
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Above Rs. 2000/- Only
Certified Organic
100% Guarantee
Huge Savings
At Standard Pricing
Premium service
Customer support
VISIT Root sMart Mall experience the change
Customers Reviews
REMEMBER THE DAY WITH CUSTOM MADE GIFTS!!!
CUSTOM DESIGNED AND PRINTED GIFT BOXES AVAILABLE
About us
Root sMart Mall
- Developed through the Franchise Owned Franchise Operated (FOFO) business model and operated through M/S JJ Enterprises, incubatee of ICAR-CTCRI ABI.
- Unique Marketing Strategy : Value packaging, festival and occasion marketing, niche marketing were followed to provide the customers with direct access to ICAR products.
- Special Platform for Farmers’ Varieties & GI Products: Root sMart offers a dedicated platform to buy unique PPVFRA registered farmers varieties and Geographical Indication (GI) products thereby empowering grassroots innovators.
Why Us
Our Commitment to Excellence
Expertise & Experience
Strengthening the B2B platform will provide more revenue. Targeted social media strategy to reach out to upper middle class consumers Strengthening brand awareness initiates Diversifying product portfolio to include life-style focused products .
Customized Solutions
ICAR Brand store - Offers diverse and unique ICAR technologies in one accessible marketplace at an affordable price.
Sustainable Practices
Value proposition - This model not only upholds the authenticity of ICAR products but also provide authentic farmer and community owned products.
